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Block Change Real Estate - Serving the areas of Palo Alto, San Jose, Milpitas

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What are the most impactful home improvement projects? 

  • Kitchen and baths – spend time and money on these important areas. A large wall-mounted mirror is always welcoming in a bathroom. Kitchens should be clean, bright, and uplifting.  
  • Windows- Install large windows and skylights to fill the home with natural light
  • Home Offices- Transform spare bedrooms. Buyers are searching for home office space to work from home
  • Outdoor Kitchens- the American Institute of Architect’s 2021 survey showed that demand for outdoor spaces rose from 61% to 71% among respondents.
  • Flooring- According to, homes with hardwood floors sold for 2.5% more than homes with other types of flooring, providing an ROI of 70% to 80%.
  • ADUs- Consider the addition of an accessory dwelling unit (ADU). ADUs are self-contained units built on the same property as the primary home
  • Lighting – Decorative light fixtures will brighten up the home
  • Color cues – cool colors are current, stay away from brown, taupe, tan, yellow, and gold. Move toward ice blue, silver, grays, and cooler hues.

Do you recommend staging my home?

Yes, we recommend staging. According to The National Association of REALTORS®, 83% of buyers’ agents say that staging makes it easier for buyers to ‘visualize’ the property as their future home, and 44% say it increases the dollar value offered. Additionally, 53% of seller’s agents say that staging a home decreases the amount of time a home spends on the market. Our team works with the owner and principal designer of an award-winning Design and Home Staging firm.

What about virtual staging?

Virtual staging can be a valuable tool when used properly. If you are selling a home that is empty, outdated, or cluttered, virtual staging can showcase the property’s full potential. 


What are the benefits of virtual staging? Virtual staging can be a valuable tool when used correctly. Here are a few of the biggest pros of the process:

  • Virtual staging showcases a unit’s full potential. Empty units can feel cold, and it’s tough for a buyer to get a sense of space during an online viewing. 
  • It’s non-invasive. Unlike physical staging, virtual staging doesn’t require a large physical effort or moving a bunch of stuff in or out of a unit. Instead, virtual staging is all done digitally, and it can be adjusted to suit a unit perfectly.
  • Virtual staging is fast. While physical staging can take a full day or more to complete, teams can complete virtual staging for an entire house in just a few hours. 
  • Virtual staging is flexible. Transform a nursery into a spare bedroom, a closet into a craft room, or a cramped living room into a beautiful open space. Virtual staging allows for creativity. It also ensures you position your unit as attractively as possible for new buyers. 


While virtual staging can be a great tool, there are a few things to consider.

  • Virtual staging can be misleading. It’s critical to use clear watermarks that state images are virtually staged. Otherwise, you risk buyers being disappointed when they arrive at a unit that was virtually staged but is empty in real life. 
  • Virtual staging must be professionally performed to provide buyers with the quality they demand. Virtual staging performed by a novice can look fake or unrealistic, which only makes the room feel off-putting and dissuades buyers from touring the space. With this in mind, always invest in a professional virtual staging service. 
  • Virtual staging must be brought into the showing. If agents are showing empty spaces, it can be helpful to bring the virtually staged images and display them, room by room, on easels or a flyer. This again, allows buyers to mentally see themselves within the home.

The Pros and Cons of Virtual Staging. (n.d.). Retrieved April 29, 2022, from 

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